What is meant by sustainable packaging?
Sustainable packaging pursues greater planning in the life cycle of packaging. It is based on the principles of the Circular Economy: redesign, reduce, reuse, repair, renew, recover and recycle. In practice, this means minimizing the amount of raw materials in our packaging that can be recycled or reused. Thus, we will talk about sustainable packaging when:
1. Limit weight and volume to the minimum necessary in boxes, pallets or containers to protect the goods.
2. It is made of eco-friendly materials such as cardboard or recyclable plastics. If wood is used, it comes from sustainable felling forests.
3. It can be reused for the same purpose or recycled to generate new materials.
4. It does not generate polluting or hazardous waste for the environment or people.
5. The inks and paints used are of ecological origin.
What are the benefits for companies?In addition to preserving the environment, sustainable packaging brings advantages to the companies that use it. A lower consumption of packaging means savings in raw materials and other processes derived from transport and logistics, such as the reduction of times in internal movements and a reduced need for storage space.
The lower the consumption of packaging, the less waste.To this we must add that if the packaging is reusable and/or recyclable, the company can generate new profits, transforming or selling such waste to other organizations, which can use them in their internal processes or as raw material. In conclusion, we must not forget that consumers rely on environmentally responsible brands. Companies that use sustainable packaging are reinforced in their image and social reputation.