In the last posts we have talked about the importance of packaging and the conditioning of the load inside it, as well as its monitoring by means of active or passive control systems (impact detectors, verticality,…).
In today’s post we are going to focus on the different competitive advantages that packaging can provide.
A good choice of packaging system can be key to ensure a correct shipment and savings in transportation costs, the packaging must be designed to suit the load to be transported, thus optimizing weight and volume and saving on handling and transportation costs.
The use of reusable packaging in addition to saving resources consumed by the planet is an effective cost saving, we must study whether this option is viable for our company and define which model of those on the market is best suited to our needs (reusability, weight, functionality, strength, …).
Reusable and desassemble packaging – Clipping Crate® System
As for the tangible part of what a good packaging can bring us in addition to resistance and functionality, as we have seen, cost savings is one of the main parameters to take into account.
As for the intangible part, we must appreciate that the packaging is the letter of introduction of our product, it says more in 10 seconds (quality, type, image, dimensions, weight …) than any sales manager can tell us in hours.
We must use this salesperson to show our product to the consumer, even before the product comes out of the box.
In today’s post we have seen how the choice of something as “simple” as packaging can save us handling and logistics costs, as well as increase the value of our product by giving it an improved image.